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Key Considerations in Designing Effective Custom Packaging

2024-02-15 10:38:38

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We all are familiar with the famous saying “First impression is the last impression”. Custom packaging is a key player in building your customers' first impression of the brand. It can take a few seconds to build or destroy this experience. A successful design builds enthusiasm with effective branding and functional packaging. 

To achieve this, you have to master the art of personalised packaging. We are here to help you with a complete guide about key considerations in designing effective custom packaging.

Top Considerations in Designing Effective Custom Packaging

To design the best custom packaging boxes it is vital to consider the key aspects that represent the brand, encourage the customers, and serve the core purpose. 

With the help of the following considerations, you will be able to secure your place in the hearts of your audience. 

  1. Taking the Product into account

No business would like to deal with damages and returns due to uncertainty. Therefore good packaging must take full responsibility for protecting the product inside. Consider the product you sell and pick the right type of box with complete functionality. 

  1. Box Materials, Types, and Sizes

Choosing the right material, box type, and size depending on the product is important. It enhances not only the functionality but also the visual representation of the overall packaging. 

Some of the famous packaging box types to choose from include display boxes useful for shipping products. One of the most popular boxes in the e-commerce and retail business is the Mailer Box. However, if your product is large then shipping boxers are your prominent option  

Different types of Packaging Material 

Selecting the right materials for your custom packaging is essential for durability, sustainability, and aesthetic appeal. Consider the following options:

  • Corrugated Cardboard: Ideal for shipping, corrugated cardboard provides strength and protection. It is commonly used for outer packaging.
  • Paperboard: This material is suitable for creating lightweight custom boxes, perfect for retail displays. It offers a smooth surface for printing vibrant graphics.
  • Eco-friendly Alternatives: With increasing environmental awareness, explore options like recycled materials, biodegradable plastics, or compostable packaging to align with sustainable practices.

Cracking the Box Sizes

Finding the right size for your custom packaging involves finding a balance between aesthetics, protection, and cost-effectiveness, here are the key measures to adapt to get the box-sizing right:

  • Product Fit: Ensure that the packaging securely fits the product to prevent damage during transportation. A well-fitted box also enhances the overall presentation.
  • Shelf Space Utilisation: Optimise the size to make the most of shelf space. A compact design that effectively showcases the product while minimising wasted space can be more cost-effective.
  • Shipping Considerations: If your product is shipped frequently, factor in shipping costs by selecting packaging sizes that minimise dimensional weight charges without compromising on protection.
  1. Design for Your Customers 

After choosing the box now you have just the right partner for your product, it's time you get it ready for the customers. 

Start customising the packaging by considering your target audience and their preferences. This will enable you to create packaging that is appealing to the eyes. 

You will have to analyse the audience their likings and dislikes. Try creating different custom packages and share them to conduct the study. 

Being memorable and sharable must be your prime goal. Make the custom packaging as easy and fun as possible. A happy customer is a catalyst for a successful business. 

  1. Building to sound Visually perfect 

Just imagine buying a handbag from a luxury brand, and it comes in a pale cardboard box. That sounds so cheap. Hence proven branding is significant when it comes to providing a recognisable packaging experience. 

Your customers buy your products to feel fulfilled. Branded packaging first of all states the respect you have for their consideration. Secondly, it shows the legitimacy and professionalism of your brand. 

So how do we push forward our tailored packages to look like our brand? It is simple here are some steps you may follow to achieve impressive results

  • Create customer Boxes based on the brand's theme using similar colours, fonts, and typographies
  • The design of the packages must mirror the aesthetic values of  your brand 
  • Encourage using minimal designs to tell your brand story 
  • Deliver a unique unboxing experience instead of traditional boxes use more factional yet newer boxes to stand out 
  1. Stand out from the herd 

One thing that you will be dealing with is a competition and don’t let them win in the packaging game. You haven’t come this far to let them take an edge. Build Unique packaging that speaks for itself. 

The packaging of the product must have an identity to itself. Deeply research your competitor's design and avoid copying the same features in your presentation. 

For instance, if a competitor is providing just a box with a logo, you must go the extra mile to provide a brand-themed box. 

In a win-win situation try creating a new concept that the customer likes. Designing a multipurpose package that can store, provide an unboxing experience, and can be used for displaying the products. 

  1. Keeping an eye open for trends

A key factor that influences rapid growth is to be ahead of the curve you don’t want to miss out on major trends that your customers celebrate and enjoy. Many trends rise and drive the industry which can also be implentable in your packaging via theme or other features. 

Customised packages can be your chance to show awareness about the surroundings proving your brand connection with the people of society. 

Some great trends like sustainable packaging will be not just a move toward more attention but also better for the earth and its habitat. 

 

Conclusion: Package It All Up

It’s not simple to craft the perfect custom packaging experience out of the blue, however by a consistent approach and following the key factors you will be able to package it all up.

Building a personalised experience will act as a protective layer for your products and also function as a marketing tool at the same time. This can be a great factor in influencing consumers and boosting sales.  

So we push to explore beyond the limits to provide customers with the best products through fun and visually appealing packaging.

 

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