Top 8 Product Packaging Design Trends for 2024

Packaging trends are bricks on the transformation driven by innovation, sustainability commitment, and technology. The trends forecasted for 2024, are set to redefine the standard of packaging. 

About 73% of Americans influenced their buying decision based on their first impression of the packaging. Sustainable packaging plays a significant role in reducing plastic packaging. In the retail store,  the way your product is presented can greatly influence the customers and leave a lasting impression. With these packaging trends, you can be able to define the standard of your product that stands out on the shelves. 

Innovation in packaging is persuaded by the concept of meeting the key product needs. When it comes to buying FMCG goods, consumers are attracted by the packaging. Also, the past years of packaging trends revolve around bold or minimalist designs and sleek product packaging, while focusing on sustainable packaging material to stand out from the crowd.  

Read this blog to learn about the product packaging trend for 2024 to convey your brand message, stay in the composition, and improve sales. 

• Bold Shapes and Colors

Every business owner wants to foster an emotional connection with customers. Create a strategy of energetic design that impacts consumer minds and leaves a lasting impression. 

85% of the people make purchases based on the bold colors that grab their attention. Different colors show emotions of freshness, excitement, and sustainability. Stay on the line of selecting playful images and typography that draw consumer attention to the shelves. Make your packaging design decision carefully while selecting them based on color psychology. 

• Interactive Packaging

Using technologies that help you make your packaging design more effective can be a smart move. Many researchers build the back of interactive packaging to foster consumer connections with packaging. To understand the stereotype of Gen Z, companies tap into augmented reality to create interactive packaging to communicate directly with them.  

This trend has gained momentum in the packaging industry and including QR codes increases your brand's digital realm. 

• Tamper Evident 

The demand for smart and intelligent packaging increases due to customer preferences. Using tamper-evident packaging helps you to draw consumer trust and gain popularity. This trend transcends the traditional approach of creating packaging for products with tamper seals. The product package passes through many hands on the shelves which can damage its seal. 

A package which remains accidentally open, can leave a bad impression of your brand and allow customers to move on to other products which decreases sales. As the demand for tamper-evident packaging is expected to grow at a CAGR of 8% by 2032, it is evident that industries like food and pharma are increasingly more inclined to the use of TEP than ever before. 

• Minimalistic Design 

Packaging with minimalistic design prioritizes simplicity and its trend has been increasing nowadays. Convey your brand message to the audience with a simple and clear approach. Using clear lines or shapes without complex graphics boosts your brand essence and consistency.  

Less is more, who seeks to eliminate unnecessary elements on the package and make a center approach of attention for customers. According to the Zen psychology of minimalistic design, it carries the minimum amount of shapes or lines on the package to create a sophisticated realm.   

• Brutalist Type

Many of the packaging trends focused on the contrast of colors or shapes. Brutalist design is one of the types that is used to create a simple background with great impact. Everything used in this design screams simplicity, which means limited amounts of colors, less typography, and minimizing the frills. 

Many brands are inspired by brutalist art movements and choose minimalist or structural techniques to make their packaging stand out. 

• Textured Packaging 

Create a textured background of the packaging to make it more appealing on the shelves. Print your logo or tagline on a textured design to resonate your brand with the customers. The rough, abstract, or irregular lines create a smooth pattern of background design to evoke customers' emotions. 

Tiffany and Co’s Blue Box is an excellent example of textured packaging with minimal design. Understand the concept behind every packaging design which helps to build a connection between customers and product. Making your rock or earth texture gives a warm and high-end product precision. 

• Sustainable Packaging

From a few years back, the concept of sustainable packaging has emerged and reduced carbon footprints. Many brands switch towards eco-friendly packaging which indicates a significant reduction in plastic use. Additionally, multiple states ban the use of plastic bags which affects polymer packaging and promotes sustainability. 

It is advisable to consider the regulations while packaging and use more eco-friendly packaging material that helps you to gain more eco-conscious buyers. A McKinsey Survey report in 2023 showed that about 68% of compostable packaging applications are found in different US regions. 

• Saturated pastels

Saturated pastels are a sequence of soft colors that refer to the intensity and purity of the color in a packaging design. Pastel colors are light and are more saturated to give a soft and subtle look. For example, light pink or blue colors packaging for macarons gives joy to the customers. Sometimes it provides a sophisticated look to enhance the customer's mood.  

The bold preference of the colors in a pallet allows you to grab more customers' attention. Many brands embrace the striking color palette to tap into the broader cultural trend which excites the customers with bright visuals. Mix the bright shades of colors to complete the bold style to inspire customers with its visuals. 

Conclusions 

Consumer sentiments and emotions toward buying products have been shifting from time to time. Therefore, the above explanation describes the packaging trend of 2024 and addresses the importance of its value chain. With effective packaging, brands build bridges of communication between consumers and products. Still have a question about the latest packaging trend, feel free to ask!