Guide to Designing Custom Packaging for Small Businesses

Being a small business owner, the struggle to get your products noticed in a crowded marketplace is real. But you can make your business stand out easily with packaging that’s personalised for your customers and has a unique identity.

Custom box packaging creates a unique brand identity and attracts more customers to your products. It allows you to offer a memorable unboxing experience that keeps buyers coming back for more.

But how can you create custom packaging boxes for small business that grabs attention and drives sales? This blog will provide you with a comprehensive overview of its benefits and how to design your own while staying on budget. So, let’s begin!

What Is Custom Packaging?

It is a type of packaging that can be customised in any size, shape, colour, material, finish, and printing following your unique product and branding needs. It contains your company’s name and logo and helps you build a recognisable brand identity. 

With custom box packaging, you offer your products a secure closure during storage, display, and shipping. These visually appealing custom boxes make your products look distinctive to potential customers. Custom packaging can come in a number of forms including:

• Custom boxes
• Personalised bags
• Packaging inserts
• Cards and labels
• Hang Tags

Significance of Custom Packaging for Small Business

Before we dive into how to create better packaging, it’s essential to understand why it’s a valuable asset:

• Boosts Brand Recognition

Custom product packaging printed with your logo, tagline, or slogan boosts your brand recognition. Whenever customers look for your products, they can easily recognise you even from a distance. Consistency in branding reinforces your brand identity and fosters a stronger connection between customers and your brand. 

• Creates a Memorable First Impression

When customers receive their purchases from your brand, the first thing they encounter is the product’s packaging. This is where you can create a memorable first impression with custom box packaging. An attractive and appealing custom printed packaging can capture the attention of your customers at their first glimpse. This encourages them to become your loyal buyers and come back often for more purchases. 

• Stand Out From Competitors

Customised packaging can distinguish your products from tons of other items on retail shelves, PDQ displays, or storefronts. Its market is projected to reach US$9.0 Billion by 2032. With such demand, you need to use it wisely to package and display your products and stand out. 

4 Steps for Designing Custom Packaging 

Now that we know the significance of using custom packaging for small business, let’s explore how to create one that gets the best results:

• Know Your Customers

You need to design the custom boxes while keeping your customers in mind. It will help you tailor the packaging to their needs and create a professional brand image. 

For instance, if your target audience is eco-conscious, manufacture custom packaging boxes with recyclable materials. By customising the packaging following your buyers’ requirements, you win their trust and let them connect with your brand emotionally. 

• Define Your Product

The next step in designing custom packaging for small business is to evaluate the products that will be packaged inside. If the products are of fragile nature, you need a durable packaging. A sturdy packaging offers a protective shield to delicate items and prevents them from getting damaged. 

You can also add custom inserts for added protection. Inserts will hold the products in place and not let them fall out during shipping and handling. 

If you have luxury products and want to create a premium presentation for them, customise the packaging with luxurious materials such as rigid. 

By modifying the packaging design in accordance with the products’ needs, you can improve customer retention rate. Customers will recommend your brand to others, leading to word-of-mouth marketing. 

Consider the Type of Packaging

After you have identified your target audience and product, it’s time to decide on the type of packaging. The choice of packaging depends on your specific product needs and the brand’s aesthetics. Here are three types of packaging you can choose from:

• Primary Packaging

It is a type of packaging that is in direct contact with your products such as a bag, box or bottle.

• Secondary Packaging

This is the second type of packaging and is basically used to protect and ship the primary packaging. Secondary packaging can come in the form of an envelope or shipping box. 

• Tertiary Packaging

Tertiary packaging is designed for bulk shipping and bulk storage. It could come in the form of a crate or palette.

• Look for a Reputed Packaging Manufacturer

For the top-notch manufacturing of your custom packaging for small business, partner with a reputable manufacturer. Look for the ones who can offer wholesale pricing on bulk orders. It will allow you to get high quality packaging for your products on a budget. 

With an ample supply of custom boxes in hand, you can pack and ship your buyers’ orders on time. This will leave a positive image of your brand to potential customers. 

Evaluate if the company is offering minimum order quantities for custom packaging boxes. It will be a plus point as you can test the packaging for your products with minimal investment while saving considerable money. 

Wrap Up!

We hope this blog has provided you with useful information on how to design custom packaging for small business. If you don’t know where to begin, contact us right away. We offer wholesale prices on bulk purchasing and MOQ of 100 units. With our high-quality and affordable custom packaging UK, you can grow your small business in no time. Place your order via email at [email protected] or call by dialling 0800-208-8043.