How to Craft Effective Food Packaging for your Food Brand?

The selection of food packaging is an important requirement for your brand to shine in the market. Only food quality cannot make your customers loyal in most cases, and you need to consider other factors like better packaging to increase the persuasiveness and appeal of your food items.

You should select food grade packaging material to craft packaging that improves the presentation of your food items. Ready to craft packaging that stands out? 

Read this blog to learn how you can craft effective and persuasive product packaging that can help you boost sales.

5 Types of Food Packaging Materials & Their Benefits

Effective packaging for food accepts no compromise on quality of packaging materials. This packaging requires high end, using food grade, and eco-friendly food packaging material can enhance the chances of sales. From many options of commonly used packaging materials, here are few for your consideration:

• Plastics

Plastic is widely used for packaging food products. You can use food grade plastic to create beneficial and useful food packaging. This material provides you the choices of creating both the packaging options: flexible and rigid. Both these materials can be used for food packaging. 

• Metal

Food can be packed inside the metallic packaging like steel, aluminium, and other metallic material options. These materials are high in demand for the convenience and safety of food products. Metals are considered a safe choice for food items. 

• Wood

Wood packaging is one of the ancient types of food packaging boxes. In the past, this material was commonly used to contain, store, or serve food packaging. This is still in use and gives your food packaging a unique and different look. You can form many shapes from this material to tailor your packaging for food products.

• Glass

Glass jars are a suitable and effective packaging choice for food items because this material is harmless for food items, sustainable, and highly customizable packaging option. You can craft your food packaging in unique and attractive styles and shapes to grab the attention of your potential customers. 

• Cardboard & Paperboard

This is one of the smartest choices for packaging of food industry items without losing the taste, freshness, and quality of food. Cardboard and papaerboard materials are the perfect choice for food items as they cause no harm to the environment. 

6 Types of Food Packaging to Engage You Prospects

Food packaging you can create with many options tailoring to your product and brand packaging requirements. From several packaging types of food packaging, you can consider the following common food packaging choices:

• Bags

Bags for food packaging may be crafted from different materials like plastics, kraft paper, or mylar materials. You can create bags for food packaging with multiple styles and shapes. These shapes and styles include but not limited to the following:

• Paper Bags
• Loop Handle Bags
• Custom Mylar Bags
   
• Bottom Gazette Mylar Bags

• Boxes

Boxes for food packaging offer many shapes and styles for your food packaging. This type of packaging can be made with plastic, metal, wood, and cardboard material. This is a common type of food packaging. You can customise these boxes to make a package of different food items to serve for your customers, guests, and present them at parties.

• Canes

Metal and glass are commonly used packaging materials for crafting food packaging in the form of canes. These canes provide the perfect safety to your food items from the harmful containment in the environment. In this way, these canes can preserve and keep your food items fresh, tasty, and the same quality as is baked or cooked. 

• Cartons

Cartons are mostly counted in the secondary packaging of products. The primary packaging of food of any other items can be packed in these cartons to conveniently carry and store these products. You can make these cartons from wood, plastic, or paperboard packaging materials.

• Trays

Convenience is the primary and most priority option to create trays. This type of packaging can help you create a convenient packaging for displaying and serving food items. You can make these trays with paper, plastic, wood, and metal as per your requirement and desire.

• Bottles

Effective and versatile food packaging you can make by using many materials, like glass, tin, and plastic. You can customise your food product packaging to stand out in the competitive market to make a difference. This type of packaging can provide your food items an edge in the crowded market. 

7 Versatile Shapes and Styles of Food Packaging

You can make your food packaging attractive and charming using the amazing shapes and styles of your food items. Following the food packaging trends can also be helpful in deciding the best packaging solutions for your food packaging. This may influence your customers to buy your food product. 

These shapes and styles of food packaging are designed to give your food product an attractive look to gain the attention of your prospects. All the following shapes can be customised and personalised according to your brand and food items requirements:

• Square: Among the common shapes of food packaging, square is one. You can make it for your food items according to the requirements of your brand and your food items, their sizes, quantity, and shapes.
• Rectangular: This shape is also common for food items packaging. You can customise your food packaging that suits your food items specifications.
• Round: Round shaped food packaging can also be created according to your brand, food items specifications, like food containers for pizza boxes in round shape.
• Cylindrical: Cylindrical type of food packaging for lunch or dinner and other types of food items can also be served in these packaging.
• Triangular: This type of food packaging is common today. Mostly this type of packaging is used for sandwiches and similar food items. 
• Tray and Sleeve Designs: Trays and sleeve designs provide convenience and an attractive look to your food packaging. You can keep food items in this type of packaging and use them to take the food out from the packaging to eat.
• Gable Boxes: Effective food packaging serves many purposes for the brand and the food products. You can give your packaging a purposeful look to increase the attraction of your food items.

Customization of Food Packaging for Your Brand

Custom food packaging allows you to make an impressive and stylish packaging to fulfil your branding and food product packaging needs. You can leave a lasting impression by customising your food product packaging. This packaging can be printed with your brand assets representing your brand, and enhance your food item’s appeal with a variety of lamination and finishing techniques.

Conclusion

Persuasive food packaging can enhance the appeal of your brand image. This packaging can also increase the attention of your prospects making them decisive in buying your products. In this way you can increase your sales. Contact us today to learn how you can craft effective packaging for your food brand!